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Because every dollar should be spent wisely, training should focus on developing only a handful of key skill sets at one time. Therefore, it is important to identify which skill improvements will produce the highest return on your organization’s investment. Too often, selling skill gaps are identified based on hunches, random observations, and instincts. This can lead to a significant misallocation of training dollars. Download our Sales Skill Optimization Brochure to learn how Richardson Sales Performance's Skill Optimization Assessment will help your team identify where training should be focused.