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Positioning a Price Increase Training Program Brochure

Improving win rate

positioning a price increase to customers

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What’s Inside

Positioning a price increase is not a monologue.

It is a conversation between two people in a working relationship.

And like any working relationship the most important aspects are trust, candidness, and respect.

In Richardson Sales Performance's newest program, Positioning a Price Increase, we show sales professionals how to communicate a price increase by approaching the customer as a person.

The structure of this plan gives sales professionals the confidence to conduct a difficult conversation.

We show how to:

  • Prepare by planning the meeting outcomes, initial anchor price and tradable items
  • Deliver the price increase by setting the context and reinforcing the relationship
  • Respond to the customer's reaction with neutrality and a questioning strategy

​​​​​​Our program offers a repeatable, scalable plan for navigating the business challenges that will persist throughout 2022.

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