Video: Managing Change in a Sales Organization

change management adkar

richardsonsalestrainingJune 20, 2013

Share on LinkedInShare on TwitterShare on Facebook

We most certainly live in an age of accelerated change.

In this interview, Richardson Sales Performance's CEO John Elsey shares with you Richardson Sales Performance's view on how to transform your sales organization.

Change is often tied to chaos and uncertainty, which makes implementing change difficult. Richardson Sales Performance responds with a change model outlined by A.D.K.A.R. – Awareness, Desire, Knowledge, Ability, and Reinforcement. These components help to build a process and a platform for leading a successful change initiative. As stated by DiStefano, when a company is in sync with change, the outcome is a smooth, continuous course toward achieving greater operational effectiveness.

Share on LinkedInShare on TwitterShare on Facebook

Resources You Might Be Interested In

Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance

Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.

Video

2025 Selling Challenges Research Study

After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.

Research

Addressing Indecision in 2025

Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.

Brief

Solutions You Might Be Interested In