3 Reasons Why Customer Experience Is Key In Today’s Healthcare Market

training programs for healthcare sales professionals

richardsonsalestraining

Share on LinkedInShare on TwitterShare on Facebook

It’s an exciting time for healthcare. The key to success for the modern seller is embracing the change and abandoning the mindset that what I’ve done in the past is still effective. Today’s buyer is highly engaged, and they expect the same level of focus in return.

Customer Experience

Today, the typical B2B buyer expects more of a consumer buying experience from sellers. They expect sellers to know them, know their business, and have a bias toward making them successful. In short, they expect excellent customer experience. Companies that understand this outperform those that don’t.

Modern Sellers

Buyers in the healthcare market are also spending more time online. As a result, modern sellers must engage in the digital world to meet their customers where they are and to connect on a different level. This can be challenging in the highly regulated healthcare industry.

Today’s Buyer

Delivering the customer experience that differentiates your organization requires sales representatives to work as a consultative advocate with an unquenchable curiosity for how they can help solve critical business or practice issues.

Share on LinkedInShare on TwitterShare on Facebook

Resources You Might Be Interested In

banner showcasing the Richardson and LexisNexis logos with the title "Customer Success Story"

How LexisNexis Drives Sales Wins and Enhances Customer Satisfaction

Discover how LexisNexis Risk Solutions partnered with Richardson to elevate their sales team with a transformative training approach. Watch the full interview to learn about the results and insights gained from the journey, and see how focusing on confidence, curiosity, and courage reshapes their success.

Video, Blog

Webinar Recording: The Future of Prospecting - Agile Meets Social

Download a copy of our webinar where we explore how agile prospecting combined with social selling skills enhances your sales professionals prospecting efforts.

Video

Brief: How Sellers in the Healthcare Industry Can Adapt to Three Key Trends

Download the brief to learn three skills that help sales professionals adapt to emerging changes in the healthcare industry.

Brief

Solutions You Might Be Interested In