Richardson Launches New Electronic Audio Book Sales Training Series

Richardson Announces the Launch of a New Electronic Audio Book Sales Training Series

Philadelphia, PA — April 16, 2008Richardson, a leading sales training and consulting firm, today announced the launch of its first edition of an electronic audio book series, Richardson NanoSalesBooks™. The NanoSalesBooks™ are a series of highly-engaging, 15-minute audio podcasts that focus on essential sales topics and can be listened to on most portable audio players, online, or downloaded to a computer.

Linda Richardson, the best-selling author of nine books on selling, has written and personally recorded each audiobook. As teaching tools, the NanoSalesBooks™ can standalone, reinforce skills, and be used by managers as coaching tools.

“It is exciting that this technology is making it possible to put sales training in the hands and ears of salespeople in a fast, affordable, and easy to access way.” says Linda Richardson, Founder, and Chairman of Richardson. “In our NanoSalesBooks™, I have condensed into 15 minutes – vital skills, strategies, and examples on priority sales topics to give salespeople the ‘how-tos’ they need to win business and reach peak performance.”

Each of the NanoSalesBooks™ comes with a planner and checklist that is downloadable from Richardson’s website at http://www.richardson.com. Topics covered in the first edition include:

Competitive Smarts — Outsmarting Your Competitors
The 60 Second You — Credentializing Yourself and Your Organization
Winning Sales Proposals — Making It Easy for Customers to Say Yes
Selling with Stories — Dialogues in 3D
Closing Time — Closing in any Economy

 

About Richardson

Richardson accelerates the productivity of sales professionals by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization’s strategy. Utilizing a comprehensive curriculum, coaching, consulting, diagnostic testing tools, and a proprietary customization process, Richardson helps develop the critical skills sales organizations need to win. Richardson’s curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, interactive eLearning, and podcasts.