This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.

Continue

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Contact Us

Sales professionals must learn to identify the “white space” in the customer’s account. That is, they identify and create opportunities by positioning solutions that align with the customer’s goals, challenges, and initiatives.

Download this white paper to learn why strategic account planning is the new sales imperative. We examine how a pragmatic and structured approach succeeds in a world of bigger players. We discuss:

 

  • Why Strategic Account Planning Matters
  • The Guiding Principles behind Strategic Account Planning
  • Putting Strategic Account Planning into Practice

Complete the Form to Download the White Paper