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Become Certified to Deliver Richardson Sales Performance Content To Your Sales Organisation

Richardson Sales Performance’s Senior Facilitators lead a comprehensive and challenging Train-the-Trainer process that culminates in your sales trainers obtaining formal certification to administer Richardson Sales Performance course content. Our goal is to ensure that your sales trainers feel confident and excited to deliver a successful programme.

Train-the-Trainer Certification Requirements

A “successful” delivery is achieved when a participant effectively demonstrates an ability to meet Richardson Sales Performance’s minimum standard of performance using the Train-the-Trainer Certification criteria listed below:

  • Knowledge of content of the Train-the-Trainer programme
  • Knowledge of sales training process/methodology
  • Content (three observable criteria)
    • Understanding of content
    • Emphasis of key learning points
    • Knowledge of sales training modules delivered
  • Facilitation (eight observable criteria)
    • Interaction with group
    • Participation with individuals in group
    • Clear, complete presentation
    • Voice
    • Body language
    • Transitions
    • Integration of key themes
    • Energy
  • Feedback Skills (two observable criteria)
    • Used/role modeled feedback guidelines
    • Modeled feedback skills
  • Redirect (two observable criteria)
    • Key points, quality of redirect, and timeliness
    • Covered teaching points
  • Modeling Content and Methodology of Programme (two observable criteria)
  • Relationship Skills (two observable criteria)
    • Ability to build rapport with group
    • Focus, awareness, and sensitivity to the group
  • Objectives (one observable criteria)
    • Accomplished training objectives

Train-The-Trainer Sales Training Deliverables

To enable your sales training team to successfully deliver, we will design and provide you with the following:

  • Comprehensive Leader’s Guide with detailed facilitation notes, programme timing, and helpful hints on commonly asked sales questions and objections
  • Teach-back assignments and Train-the-Trainer preparation packet
  • Observation checklist

Additional Master Certification is available. Contact us at or 215.940.9255 for more information.