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Brief: When Black Ink Turns Red

Sales performance improvement

fix declining deal size

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What’s Inside

When revenue falls, leaders need ways to reinvigorate sales effectiveness. Short-term fixes are only effective in the moment. The solution: renew engagement with a long-term focus.

Here, we look at ways sales leaders can boost results when revenue falls. In Richardson’s brief, “When Black Ink Turns Red”, we uncover:

  • How to develop a scalable sales strategy to win bigger sales
  • How to drive motivation with engagement
  • The importance of avoiding seller-centric behaviors
  • Why building a selling team is critical in today’s market

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