Brief: When Black Ink Turns Red
Sales performance improvement
What’s Inside
When revenue falls, leaders need ways to reinvigorate sales effectiveness. Short-term fixes are only effective in the moment. The solution: renew engagement with a long-term focus.
Here, we look at ways sales leaders can boost results when revenue falls. In Richardson’s brief, “When Black Ink Turns Red”, we uncover:
- How to develop a scalable sales strategy to win bigger sales
- How to drive motivation with engagement
- The importance of avoiding seller-centric behaviors
- Why building a selling team is critical in today’s market
Resources You Might Be Interested In
Commercial Selling Excellence: Role-based, Agile Sales Capabilities
Learn the capabilities and behaviours needed for each role within a sales organisation to stay competitive in the market.
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Video: Navigating Seller-focused Adaptive Learning
Explore how Richardson’s Accelerate Sales Performance System delivers adaptive, personalised, and highly effective sales training.
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Brief: Creating Personalised Learning Journeys to Change Behaviour in the Field
Learn how to create personalided learning journeys to change behaviour in the field for results that last.
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Solutions You Might Be Interested In
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Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
