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Much of what makes a virtual sales kickoff meeting successful is unrelated to whether it happens in person or online. Effective sales leaders focus on the principles of good communication, team cohesion, and goal clarity.

In Richardson Sales Performance’s brief, Recharging the Team with a Virtual Sales Kickoff Meeting, we offer three concepts that together represent one framework for effective virtual sales kickoff meetings.

We explain how to:


  • Empower team members by putting more of the meeting in their hands
  • Bolster the team’s sense of efficacy by highlighting the value of team cohesion
  • Create unity around a shared set of clear, long-term goals

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