Brief: Using Performance Metrics to Build the Selling Skills That Matter
Improving win rate
What’s Inside
Selling organisations need a way to use their performance metrics more effectively.
Data can tell sales and enablement leaders what is happening, but rarely can it tell them why something is happening. Knowing the “why” means understanding what selling behaviours drive key performance metrics.
By making the link between metrics and behaviour, it’s possible to identify and prioritise the behaviours that have the greatest impact on the organisation’s strategy.
In our piece, "Using Performance Metrics to Build the Selling Skills That Matter," we show why connecting metrics to behaviours has been challenging and how to do it.
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Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
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Cracking the Code: Selling AI When No One Knows How to Buy It
Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.
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White Paper: Is Selling Human Anymore?
In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.
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Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
