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Research: Strategies for Sustaining Impact of Sales Training

Sales performance improvement

strategies for sustaining the impact of sales training

30 August 2017Research

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What’s Inside

Organisations depend on their sales professionals to sustain profit levels and drive revenue growth. To prepare them for this responsibility, businesses invest substantially in their training and development. However, they may be less effective at sustaining the impact of training and development programmes.

This study addresses the important goal by investigating approaches that organisations use to sustain sales training and highlighting recommended strategies for maximising the impact of sales training. Download the research, Strategies for Sustaining Impact of Sales Training, to learn more. 

It covers:

  • Sales training investment allocation and effectiveness
  • What tools and technology were most important during training
  • Best practises for sustainment - pre-training, during training, and post-training

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