Skip to main content

Brief: Tailoring ROI Conversations to Different Stakeholders

Improving win rate

roi conversations

24 September 2020Brief

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

ROI has made a fast ascent to the top position on the list of needs for all buyers.

Executives across the organisation need to see that the ROI factors of a solution will address their individualised goals.

In our brief, Tailoring ROI Conversations to Different Stakeholders, we examine the emerging but central challenge for sales professionals today: addressing as many ROI needs as there are buyers.

We examine what resonates with the following four key stakeholders: 

  • CEO: Connecting the value to broad, strategic business goals
  • CFO: Articulating the measurability of revenue or savings
  • COO: Illustrating ease of implementation and cross-department applicability
  • CIO: Addressing solution relevance to accelerated digital transformation efforts

Share your email to access this complimentary resource.

Resources You Might Be Interested In

best in class sales coaching training

eBook: Becoming an Effective Sales Coach

An effective sales coach can accelerate learning, change behaviour, and boost the performance of both individuals and the entire sales team.

Article

ebook the new sales leaders success guide

eBook: The New Sales Leader's Success Guide

This eBook offers sales leaders guidance on what to/not to do, and those hiring sales leaders on how to become aware of potential pitfall.

Article

solution differentiation

Worksheet: Differentiation Definition

This worksheet helps sales professionals define points of differentiation that will empower them to converse in a more compelling way.

Article

Solutions You Might Be Interested In