Skip to main content

Brief: Tailoring ROI Conversations to Different Stakeholders

Improving win rate

roi conversations

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

ROI has made a fast ascent to the top position on the list of needs for all buyers.

Executives across the organisation need to see that the ROI factors of a solution will address their individualised goals.

In our brief, Tailoring ROI Conversations to Different Stakeholders, we examine the emerging but central challenge for sales professionals today: addressing as many ROI needs as there are buyers.

We examine what resonates with the following four key stakeholders: 

  • CEO: Connecting the value to broad, strategic business goals
  • CFO: Articulating the measurability of revenue or savings
  • COO: Illustrating ease of implementation and cross-department applicability
  • CIO: Addressing solution relevance to accelerated digital transformation efforts

Share your email to access this complimentary resource.

Resources You Might Be Interested In

banner showing different sellers in bubbles to represent the different sales roles the richardson sales capability framework serves

Commercial Selling Excellence: Role-based, Agile Sales Capabilities

Learn the capabilities and behaviours needed for each role within a sales organisation to stay competitive in the market.

Brochure Download

two salesmen sitting in small rooms on independent sales learning journeys

Video: Navigating Seller-focused Adaptive Learning

Explore how Richardson’s Accelerate Sales Performance System delivers adaptive, personalised, and highly effective sales training.

Video

Brief: Creating Personalised Learning Journeys to Change Behaviour in the Field

Learn how to create personalided learning journeys to change behaviour in the field for results that last.

Article, Brief

Solutions You Might Be Interested In