Brief: Selling to the CFO

Sales performance improvement

selling to cfo

richardsonsalestraining

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

The vocabulary of finance is different from that of operations or IT. Sales professionals need to be prepared for this dialogue and make a compelling case to the CFO.

In Richardson Sales Performance’s brief, Selling to the CFO, we break down the three factors that sales professionals need to consider when talking to the CFO.

We look at:

  • How to use comparable results to legitimise the solution’s value
  • How to address the CFO when ROI measurements don’t apply to the solution
  • How to become an “insider” in the budgeting process

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brief: How Sellers in the Healthcare Industry Can Adapt to Three Key Trends

Download the brief to learn three skills that help sales professionals adapt to emerging changes in the healthcare industry.

Brief

Webinar Recording: The Future of Prospecting - Agile Meets Social

Download a copy of our webinar where we explore how agile prospecting combined with social selling skills enhances your sales professionals prospecting efforts.

Video

banner showcasing the Richardson and LexisNexis logos with the title "Customer Success Story"

How LexisNexis Drives Sales Wins and Enhances Customer Satisfaction

Discover how LexisNexis Risk Solutions partnered with Richardson to elevate their sales team with a transformative training approach. Watch the full interview to learn about the results and insights gained from the journey, and see how focusing on confidence, curiosity, and courage reshapes their success.

Video, Blog

Solutions You Might Be Interested In