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Brief: What Does Agility Really Look Like When Prospecting?

Prospecting

sales prospecting agility brief

19 January 2022Article

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What’s Inside

Most leaders today agree on the value of agility in the reach for an operational edge.

What is less understood is how to make agility a visible part of their prospecting process. Until now.

In Richardson Sales Performance’s brief, What Does Agility Really Look Like When Prospecting? we offer three key principles that together form a clear framework for developing agility in what we call Sprint Prospecting™.

We show how to: 

  • Make agility in prospecting ongoing so that momentum is maintained, and each outreach becomes more aligned with the customer’s needs.
  • Draft prospecting communication that will “message the moment” by using higher-level research skills to address what is top-of-mind for prospects.
  • Build a prospecting approach that benefits from changes in the customer’s world by learning to make use of new information.

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