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eBook: Front Line Sales Managers as Change Agents

Sales performance improvement

front line manager as change agent

30 August 2017eBook

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What’s Inside

The front line sales manager has a crucial role to play before, during and after training. A sales manager’s active involvement increases the likelihood of salespeople initiating, engaging, and sustaining new selling behaviours over time.

Richardson Sales Performance's eBook, Front Line Sales Managers as Change Agents, offers insights on how companies can optimise their investment in behaviour change.

We cover:

  • Tips to increase awareness and understanding before training
  • How to create the dedicated time and space needed during training
  • Action items to ensure the application of new skills and knowledge

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