Skip to main content

Research - How To Build a Sales Academy: The Sales Professional's Perspective

Sales performance improvement

research build sales academy

4 October 2018Research

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.

They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organisations need to succeed today.

Some of the findings reveal that:

  • Sales training is more effective when it balances instructor-led training with digital learning
  • The most relevant skills for winning the sale are understanding customer needs and presenting effectively
  • Strong Sales Academies address different sales roles within a complex selling organisation
  • Sales professionals want ways to benchmark their performance against peers
To learn more complete the form to download the complimentary research.

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Abstract mountain with data mapping signifying sales metrics connecting sales behaviors

White Paper: From Insight to Impact - Harnessing Behaviour Analytics for Sales Growth

Learn how to harness behaviour analytics for sales growth by overcoming the challenge of connecting sales performance metrics to specific behaviours.

White Paper

accelerate sales performance system overview

Brochure: The NEW Accelerate Sales Performance System

Download a complimentary brochure outlining Richardson's game-changing new solution that uses your data to inform personalised learning journeys for your team.

Brochure Download

Article: Selling to a Risk-Sensitive C-Suite

Learn the three steps needed to help the C-Suite pinpoint their most significant risks and provide the solutions to overcome them.

Brief, Article

Solutions You Might Be Interested In