Research - How To Build a Sales Academy: The Sales Professional's Perspective
Sales performance improvement
What’s Inside
Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organisations need to succeed today.
Some of the findings reveal that:
- Sales training is more effective when it balances instructor-led training with digital learning
- The most relevant skills for winning the sale are understanding customer needs and presenting effectively
- Strong Sales Academies address different sales roles within a complex selling organisation
- Sales professionals want ways to benchmark their performance against peers
Resources You Might Be Interested In
Article: Selling to a Risk-Sensitive C-Suite
Learn the three steps needed to help the C-Suite pinpoint their most significant risks and provide the solutions to overcome them.
Brief, Article
Brief: Seven Steps to Bridge the Sales Enablement Gap
Learn the strategy behind getting your sales enablement team to deliver the right support at the right time to align with the sellers' goals.
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Checklist: The Six Components of an Effective Account Strategy
Learn how to prioritise existing accounts by identifying priority accounts, analysing critical information, and developing a plan for creating new value.
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Solutions You Might Be Interested In
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Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
