Article: Reduce Risk with Stronger Opportunity Qualification

What’s Inside

Selling requires an enormous number of resources. When sales leaders apply these resources to poorly qualified opportunities, they become investments without a return.

Therefore, sellers need a precise and repeatable strategy for determining the viability of an opportunity.

In this article, we explain:

• The five questions sellers must ask to assess the health of an opportunity
• Why these questions matter
• How to answer these questions