White Paper: Pursuing Opportunities With An Intentional Strategy
Sales performance improvement
What’s Inside
Winning more opportunities means developing a plan that is buyer-centric, strategic, and differentiated.Solutions are more complex and the buying journey is dynamic and iterative. The result: sales professionals need a plan that leaves nothing to chance.
In Richardson Sales Performance’s new white paper, Pursuing Opportunities with an Intentional Strategy, we reveal the buyer-centric framework needed to execute complex sales opportunities.
We show how to:
- Isolate the business issues customers care about
- Influence the buyer’s journey rather than track it
- Compel customers by appealing to their emotions, not just logic
- Bring clarity to a changing and confusing process
- Align and realign decision makers
- Overcome customer skepticism
Resources You Might Be Interested In
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Checklist: The Six Components of an Effective Account Strategy
Learn how to prioritise existing accounts by identifying priority accounts, analysing critical information, and developing a plan for creating new value.
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