eBook: The New Psychology of Selling: Adopting New Selling Behaviours for a Changed World
Sales enablement
What’s Inside
The changes in the sales professional’s world are outpacing the speed of skill adoption.Sales professionals need a more efficient way to absorb new selling capabilities so that they can be used when they matter most: right now.
In Richardson Sales Performance's eBook, The New Psychology of Selling: Adopting New Selling Behaviours for a Changed World, we examine findings from more than 20 studies and surveys to isolate the five key ways to get better at adopting new skills.
We show how to:
- Simplify change with the theory of planned behaviour
- Adopt new skills with a three-part model
- Align a team to new methods with group saliency
- Create an environment that is conducive to change
- Coach self-efficacy that enables ongoing flexibility
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Brief: Developing a Successful Prospecting Strategy Amid Uncertainty
Download this brief to discover how the best sellers overcome buyer hesitation in their prospecting strategies.
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Webinar: Navigating the Buyer Confidence Crisis
Download a copy of our webinar where we explore how to navigate the buyer confidence crisis with strategies to drive urgency and unstick indecisive stakeholders.
Video
Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
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