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Brief: Positioning a Price Increase While Preserving the Relationship

Outbound sales

positioning a price increase to customers

19 January 2022Article

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What’s Inside

Many companies have withheld transferring higher costs onto their customers, but supply chain challenges, indexation, and raw material shortages will likely continue into 2022. Therefore, sales leaders need a plan for delivering price increases to customers while preserving the relationship.

In Richardson Sales Performance’s brief, Positioning a Price Increase While Preserving the Relationship we show how our newest programme teaches sales professionals to raise prices without losing the customer. We show how to:

  • Apply the principles of behavioural economics to gain higher prices
  • Develop a three-part plan for delivering price increases
  • Leverage a trading strategy to overcome customer deadlocks

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