Selling skills are only as strong as the outcomes they deliver. Therefore, effective leaders seek sales training solutions that have measurable results.
In SPI and Richardson’s latest brief, Optimising Sales Training for Outcomes, we provide a four-part framework for structuring sales training that allows for ROI measurement.
Inside the brief, we look at how to:
- Map competencies to business strategies
- Adapt learning to specific, measurable goals
- Use AI to personaliwe learning
- Apply skills to real selling opportunities