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Article: Make Deal Progress Visible with the Use of CRM Tools

Improving win rate

20 June 2023Brief

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What’s Inside

Winning the sale means focusing on a small set of critical objectives.

Knowing these objectives helps sellers understand where they are in the pursuit and where they need to go.

Most importantly, they focus sellers on the moves that matter.

In our brief, Make Deal Progress Visible with The Use of CRM Tools, we show:

  • The five key “vitals” sellers must focus on to win the deal
  • How sellers can apply these vitals to every sale
  • Why incorporating these vitals into the CRM systems drives change at scale

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