eBook: 5 Tips on How to Use a C-Level Executive in a Sales Meeting
What’s InsideIn the competitive world of selling, it is natural to seek a turbocharger equivalent to boost your performance in a sales meeting.
At times, this means asking a C-level executive — i.e., CEO, CFO, CIO, etc. — to join a sales meeting or presentation. A C-level executive may be able to help advance a sale or retain a relationship, and in the process, build your credibility with a client and even your colleagues.
Download the eBook: 5 Tips on How to Use a C-Level Executive in a Sales Meeting, to avoid common missteps:
- Unrealistic expectations to transform a poorly prepared team
- Assuming that they know "what to do" in a presentation
- Differences in the level of importance the deal carries to different stakeholders