Learn to avoid common negotiation mistakes in less than 3 minutes.
In Richardson’s video, we show what an ineffective negotiation looks like. The scenario illustrates what happens when a sales professional makes a concession, rather than a carefully executed trade.
Watch the clip and learn:
- How to properly position a trade by leading with customer benefits
- How to use silence as a negotiation skill
- How to ask the kinds of questions that make customers receptive to a trade
- How to maintain control of the negotiation by giving to get
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