Video: How to Effectively Assert Your Point of View in Sales

Sales performance improvement

asserting position in sales

Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson

Published: January 21, 2020

What's Inside

Asserting a point of view in a sales dialogue requires a structured approach.

In Richardson Sales Performance's video, How to Effectively Assert Your Point of View in Sales, we breakdown that structure. This short scenario illustrates what it looks like when a sales professional uses the “Assert Model” to shape the customer’s thinking and become receptive to a suggestion.

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