Webinar Recording: Enabling Sales Teams Throughout the New Buyer's Journey
Sales performance improvement
What’s Inside
Technology, competition, and scarcity of resources have made the buyer’s journey more complex. Sales professionals need a way to adapt.In Richardson Sales Performance’s webinar recording, Enabling Sales Teams Throughout the New Buyer's Journey, we provide the steps to track the buyer’s journey and engage the customer at each phase. We illustrate a structured approach for bringing organisation to increasingly complex selling challenges.
In the presentation we show:
- How to identify the five phases of the buyer’s journey and respond appropriately
- How to use the three buying factors to drive momentum in the sale
- How to use “customer strategy mapping” to position value that resonates with customer goals
Resources You Might Be Interested In
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Learn the strategy behind getting your sales enablement team to deliver the right support at the right time to align with the sellers' goals.
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Checklist: The Six Components of an Effective Account Strategy
Learn how to prioritise existing accounts by identifying priority accounts, analysing critical information, and developing a plan for creating new value.
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