eBook: Becoming an Effective Sales Coach

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A sales manager’s most important job is coaching. An effective coach can accelerate learning, change behaviour, and boost the performance of both individuals and the entire sales team. The sales coaching process we use at Richardson is both simple and effective. When followed, the results are clear. The problem is, sales coaching only works if managers do it properly. These are three common missteps that we see in sales coaching: 1) Telling vs. asking; 2) Directing vs. collaborating; 3) No clear and measurable objectives for the sales coaching session. This eBook shares secrets to becoming an effective sales coach by ensuring you avoid these mistakes.