Research: Best Practises in Design Delivery of Sales Training Programmes
Sales training has been a cornerstone of many organisations’ strategies
to increase revenues and drive efficiency.
However, the landscape of
sales training is subject to constant change—whether from technology,
buyer education, communication strategies, or training delivery methods.
Training Industry, Inc. and Richardson Sales Performance conducted a
study to examine the programmes and initiatives that organisations are
using for sales training and to look for patterns in how these
organisations draw on external expertise to effectively lead them.
- Significant influencing trends in sales training
- Findings on leveraging external providers for sales training
- Direction of investment for sales training improvement