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Research: CRM in the World of Buyer 2.0

Sales performance improvement

crm optimization

21 September 2020Research

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What’s Inside

A confluence of factors has created a sales environment that is faster paced and more complex than at any time in history.

Download the research, CRM in the World of Buyer 2.0, to find out how sales organisations and sales professionals can become more adaptive and agile buy building a CRM that supports three essential principles.

It outlines:

  • The ability to implement and evolve the sales “playbook” for better execution
  • The agility to "serve up" just in time customer intelligence and provide context-based methodology guidance in real time
  • Providing anytime, anywhere access to vital CRM information for “Bring Your Own Device” (BYOD) workforce

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