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Brief: Creating a Targeted Prospecting Strategy

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The availability of information today offers limitless data on potential customers, causing many sales professionals to get lost in the details. The solution: develop a more targeted prospecting approach with a few key steps. Download the brief, Creating a Targeted Prospecting Strategy, to get specific takeaways to navigate this challenge. We look at: The importance of understanding the lead’s “compelling event” in order to determine close-ability; Why defining a prospecting strategy means defining best practices; The value of debriefing, which builds the self-awareness needed to win more sales; and How a customised leading message gets the customer’s attention early.

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