Brief: Creating a Targeted Prospecting Strategy
What’s InsideThe availability of information today offers limitless data on potential customers, causing many sales professionals to get lost in the details. The solution: develop a more targeted prospecting approach with a few key steps.
Download the Richardson Sales Performance's brief, Creating a Targeted Prospecting Strategy, to get specific takeaways to navigate this challenge.
We look at:
- Understanding the lead’s “compelling event” in order to determine close-ability
- Why defining a prospecting strategy means defining best practises
- The value of debriefing, which builds the self-awareness needed to win more sales
- How a customised leading message gets the customer’s attention early