Skip to main content

Brief: Selling in the Retail & Consumer Package Goods (CPG) Industry

Outbound sales

consumer package goods retail sales training programmes

6 July 2018Article

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

The CPG industry and retail sales today operate at breakneck speed.

Rushed shoppers want instant gratification and value. To meet these demands, retailers have entered an analytics arms race where competitors seek to distill insights from constantly flowing data. This environment has left many consumer packaged goods (CPG) and retail sales businesses wondering how their role will develop in response to these trends.

In the brief, Selling in the Retail & Consumer Package Goods (CPG) Industry, we offer insight on how to:

  • Move beyond familiar routines
  • Access the decision-makers
  • Use analytics to engage the buyer

Share your email to access this complimentary resource.

Resources You Might Be Interested In

best in class sales coaching training

eBook: Becoming an Effective Sales Coach

An effective sales coach can accelerate learning, change behaviour, and boost the performance of both individuals and the entire sales team.

Article

ebook the new sales leaders success guide

eBook: The New Sales Leader's Success Guide

This eBook offers sales leaders guidance on what to/not to do, and those hiring sales leaders on how to become aware of potential pitfall.

Article

solution differentiation

Worksheet: Differentiation Definition

This worksheet helps sales professionals define points of differentiation that will empower them to converse in a more compelling way.

Article

Solutions You Might Be Interested In