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Brief: Coaching to Drive Sales Alignment

Sales performance improvement

coaching for sales alignment

1 August 2019Article

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What’s Inside

Aligning different teams has become an increasingly common challenge as businesses restructure and engage in M&A deals. Differing communication styles and competing priorities prevent cohesion.

In this brief, we offer actionable takeaways for aligning sales teams through better coaching.

We look at: 

  • Why the speed of transition helps mitigate drops in morale common to M&A activity
  • How to overcome the “silo effect,” a common outcome in expanding organisations
  • Why mapping alignment goals to specific, measurable business outcomes is critical
  • Why “telling” and “fixing” are shortsighted solutions and why achieving buy-in is more effective

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