Brief: Building Clinical Selling Skills to Win the Healthcare Sale
Sales performance improvement
What’s Inside
Effective healthcare sales organisations are rethinking their communication strategy.
They are developing the clinical selling skills needed to position evidence-based solutions that win the healthcare sale.
In Richardson Sales Performance’s brief, Building Clinical Selling Skills to Win the Healthcare Sale, we offer three communication strategies that engage healthcare professionals the way they want to be engaged.
We show how to:
- Apply a 3-point questioning strategy that reveals the customer’s deeper needs
- Use the agile principle of efficiency in every conversation with the customer
- Leverage clinical data to support the value of the solution
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Sales Training Solutions for Healthcare Sales Professionals
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Evidence-Based Solution Selling® Training
Learn More: Evidence-Based Solution Selling® TrainingThe Evidence-Based Solution Selling® (EBSS®) training programme teaches your team to help their healthcare provider clients solve problems based on clinical evidence using a repeatable methodology, clinical selling skills, and tools to provide the customer experience that healthcare providers expect.
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Sprint Selling™ Training
Learn More: Sprint Selling™ TrainingSprint Selling™ balances the need for prescription and agility by arming sellers with a formula for success and the ability to execute it.
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Sprint Prospecting Training
Learn More: Sprint Prospecting TrainingThe Sprint Prospecting training programme equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.
![stylish african american salesman engaging a buyer off camera using solution messaging skills]()
Solution Messaging Training
Learn More: Solution Messaging TrainingSolution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasises the value of solutions for customers’ problems and critical business issues.
