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Brief: Creating Win-win Strategies to Drive Channel Management Productivity

Sales performance improvement

channel management strategy

21 September 2020Article

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What’s Inside

Understanding what kinds of partners your organisation works with is fundamental to knowing how to best support them, and is critical to the success of Channel Partner Managers.

Download Richardson Sales Performance's brief, Creating Win-win Strategies to Drive Channel Management Productivity, to discover the importance of establishing clear guidelines for channel partners to help manage expectations and engagement in the long-term.

We discuss:

  • The four types of channel partners
  • Causes of low channel partner productivity
  • Aligning manager roles for maximum impact

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