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Brief: CEO Insights: A Look Ahead to 2022

Sales management

john elsey - president and ceo - richardson sales performance

John Elsey

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What’s Inside

John Elsey, President and CEO of Richardson Sales Performance, shares his outlook on four key trends that will characterise selling in 2022.

These four trends include:

  1. Learning to map the customer’s digital buying journey
  2. AI finding its place in the selling organisations tech stack
  3. Increasing diversity within the buying team
  4. Sales leaders equipping their team for success in a digital environment

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