Brief: CEO Insights: A Look Ahead to 2022
Sales management
![john elsey - president and ceo - richardson sales performance](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt53a4a75fbbb2cae8%2F6581ee727d6d2e5f3db8b41a%2Fjohn-elsey-richardson-ceo-2023.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=547&s=52193d5588c29a816a7678ef9d5e9687)
What’s Inside
John Elsey, President and CEO of Richardson Sales Performance, shares his outlook on four key trends that will characterise selling in 2022.
These four trends include:
- Learning to map the customer’s digital buying journey
- AI finding its place in the selling organisations tech stack
- Increasing diversity within the buying team
- Sales leaders equipping their team for success in a digital environment