Trust precedes every successful sale.

Without first earning the customer’s trust, even the most effective, proven solution will not compel the decision makers to buy.

In Richardson Sales Performance’s eBook, Building Trust: A Customer-Focused Selling Approach, we detail the specific steps that sales professionals must take to earn, grow, and sustain the customer’s trust.

We explain:

• The three ways to reduce the customer’s cynicism
• The principles for making your value explicit, not implicit
• The four steps for rebuilding damaged trust
• The key steps for better preparation before customer conversations