White Paper: Business Writing for Sales Professionals
Customer conversations
What’s Inside
Effective writing is about using the reader's time wisely, whether it is a proposal, a prospecting message, or a presentation.
Doing so means bringing a thoughtful and intentional approach to the task. In our white paper, Business Writing for Sales Professionals, we offer the three resources needed to do exactly that.
We show:
- The two elements needed to deliver a compelling idea in clear language
- The three parts of a persuasive message that grabs the reader
- A before/after example of ineffective and effective business writing
The video below offers a preview of the concepts discussed in the white paper.
Complete the form to access your complimentary copy of the white paper.
Resources You Might Be Interested In
eBook: Becoming an Effective Sales Coach
An effective sales coach can accelerate learning, change behaviour, and boost the performance of both individuals and the entire sales team.
Article
eBook: The New Sales Leader's Success Guide
This eBook offers sales leaders guidance on what to/not to do, and those hiring sales leaders on how to become aware of potential pitfall.
Article
Worksheet: Differentiation Definition
This worksheet helps sales professionals define points of differentiation that will empower them to converse in a more compelling way.
Article
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
