Brief: Building A Sales Culture
Sales performance improvement
![building sales culture](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fbltdfbe6001c75ab9e2%2F6160b3e4b51ea5748c65ab02%2Fbuilding-sales-culture.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=551&s=693bf8cd527137dba6377a3ae783a1ec)
What’s Inside
Culture is the single most important aspect of a selling organisation.However, the relentless pressure to deliver on immediate goals like quarterly quotas can obscure the importance of culture.
In Richardson Sales Performance’s brief, Building a Sales Culture, our Chief Sales Officer Steve Dodman details the three key steps to building an effective, lasting sales culture.
He explains:
- The research showing the primary causes of a faltering sales culture
- The questions leaders need to ask themselves and others to determine their culture
- The science revealing the most effective way to communicate the culture
- How to sustain a strong sales culture