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Culture is the single most important aspect of a selling organisation.

However, the relentless pressure to deliver on immediate goals like quarterly quotas can obscure the importance of culture.

In Richardson Sales Performance’s brief, Building a Sales Culture, our Chief Sales Officer Steve Dodman details the three key steps to building an effective, lasting sales culture.

He explains:

 

  • The research showing the primary causes of a faltering sales culture
  • The questions leaders need to ask themselves and others to determine their culture
  • The science revealing the most effective way to communicate the culture
  • How to sustain a strong sales culture

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