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Article: Balancing Standardisation and Relevancy in Your Sales Methodology

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Some parts of the sales methodology need to be standardised so that everyone speaks the same sales language. Other parts need to be customised so that concepts are relevant to individual sellers.

The question is, which parts should be standardised, and which parts should be made highly relevant?

We answer that question in our brief, Balancing Standardisation and Relevancy in Your Sales Methodology.

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