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Research: Aligning Sales Competencies in Learning and Development

Sales performance improvement

strategies for sustaining the impact of sales training

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What’s Inside

Are companies setting their sales personnel up for success? Are they targeting sales competencies that reflect the 21st-century business landscape?

To examine these issues in greater detail, Training Industry, Inc. and Richardson Sales Performance conducted a study to examine organisations' approach to identifying and developing sales competencies. In the fourth quarter of 2016, 228 companies completed a confidential survey reporting their approach to sales competencies. In our report, Aligning Sales Competencies in Learning and Development, we outline:

  • Sales training practises
  • Sales competency strategies
  • Sales training challenges

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