Brief: AI In Sales Is Progress But Not A Panacea

What’s Inside

AI is becoming a formidable entrant in sales, but what is its real potential?

In Richardson Sales Performance’s brief, AI In Sales Is Progress But Not A Panacea, we look at three key challenges to using AI as a sales tool and what leaders can do to overcome them.

We examine why:

• AI is only as strong as the underlying data
• AI may hinder critical thinking
• AI changes the nature of business relationships