Brief: AI In Sales Is Progress But Not A Panacea
AI is becoming a formidable entrant in sales, but what is its real potential?
In Richardson Sales Performance’s brief, AI In Sales Is Progress But Not A Panacea, we look at three key challenges to using AI as a sales tool and what leaders can do to overcome them.
We examine why:
- AI is only as strong as the underlying data
- AI may hinder critical thinking
- AI changes the nature of business relationships