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Brief: AI In Sales Is Progress But Not A Panacea

Sales performance improvement

ai sales

16 January 2019Article

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What’s Inside

AI is becoming a formidable entrant in sales, but what is its real potential?

In Richardson Sales Performance’s brief, AI In Sales Is Progress But Not A Panacea, we look at three key challenges to using AI as a sales tool and what leaders can do to overcome them.

We examine why:

  • AI is only as strong as the underlying data
  • AI may hinder critical thinking
  • AI changes the nature of business relationships

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