Addressing Indecision in 2025
Improving win rate
What’s Inside
Today’s buying climate makes one thing certain: uncertainty.
Overwhelmingly, the nearly 500 respondents in our Selling Challenges Research Study highlighted buyers’ unwillingness to commit as the biggest challenge throughout the entire sales cycle.
Buyer indecision was the biggest overall threat to winning active opportunities (48%).
In negotiations, 60% said their biggest challenge was gaining buyer commitment to specific, time-bound actions.
The biggest threats to closing a deal emerged as customers who won’t commit or won’t follow-through (68%).
With buyers running scared, what can sellers do? Learn more in our brief, "Selling Challenges: Addressing Indecision in 2025," where we explore the problem and show what the best sellers do to overcome it.
Resources You Might Be Interested In
Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
Video
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
Cracking the Code: Selling AI When No One Knows How to Buy It
Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.
White Paper
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