Brief: The 8 Essential Components You Need In Your Account Planning Tool
What’s InsideGrowing existing accounts means capturing critical information, aligning with customer priorities, and delivering consistent value.
In our latest brief, The 8 Essential Components You Need in Your Account Planning Tool, we list the tools sales professionals need to organise their efforts. We look at:
- How to identify industry trends that are relevant to customers
- Ways to map the customer’s strategy so sales professionals can better meet their needs
- How to measure stakeholder attributes to position solutions more effectively