Growing existing accounts means capturing critical information, aligning with customer priorities, and delivering consistent value.

In our latest brief, The 8 Essential Components You Need in Your Account Planning Tool, we list the tools sales professionals need to organise their efforts. We look at:

• How to identify industry trends that are relevant to customers
• Ways to map the customer’s strategy so sales professionals can better meet their needs
• How to measure stakeholder attributes to position solutions more effectively

Complete the form to download the brief, or contact us at 800.526.1680 or info.emea@richardson.com. To learn more.