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Brief: The 8 Essential Components You Need In Your Account Planning Tool

Sales performance improvement

account planning tool

13 August 2018Article

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What’s Inside

Growing existing accounts means capturing critical information, aligning with customer priorities, and delivering consistent value.


In our latest brief, The 8 Essential Components You Need in Your Account Planning Tool, we list the tools sales professionals need to organise their efforts. We look at:

  • How to identify industry trends that are relevant to customers
  • Ways to map the customer’s strategy so sales professionals can better meet their needs
  • How to measure stakeholder attributes to position solutions more effectively
Complete the form to download the brief, or contact us at 800.526.1680 or info.emea@richardson.com. to learn more.

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