Skip to main content

Article: A Better Way to Sell to Complex Accounts

Improving win rate

Mars rover on planet symbolizing the complexity of sales accounts

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Today, almost every opportunity pursuit involves a degree of complexity, and most sales methodologies still need to catch up.

Sellers need a method for identifying critical areas of the sale needing attention. They need a better way to gauge the pursuit's status and build a high level of trust.

Here, we show how to:

  • Determine when and where to apply the right resources
  • Focus on the customer’s state, not just their stage
  • Earn the status of a trusted advisor

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brochure: Richardson Sales Management Capability Framework

Explore the complete collection of 5 core sales management capabilities supported by 25 behaviours sales managers need to enhance their team's effectiveness.

Brochure Download

Abstract mountain with data mapping signifying sales metrics connecting sales behaviors

White Paper: From Insight to Impact - Harnessing Behaviour Analytics for Sales Growth

Learn how to harness behaviour analytics for sales growth by overcoming the challenge of connecting sales performance metrics to specific behaviours.

White Paper

accelerate sales performance system overview

Brochure: The NEW Accelerate Sales Performance System

Download a complimentary brochure outlining Richardson's game-changing new solution that uses your data to inform personalised learning journeys for your team.

Brochure Download

Solutions You Might Be Interested In