Article: A Better Way to Sell to Complex Accounts
Improving win rate
What’s Inside
Today, almost every opportunity pursuit involves a degree of complexity, and most sales methodologies still need to catch up.
Sellers need a method for identifying critical areas of the sale needing attention. They need a better way to gauge the pursuit's status and build a high level of trust.
Here, we show how to:
- Determine when and where to apply the right resources
- Focus on the customer’s state, not just their stage
- Earn the status of a trusted advisor
Resources You Might Be Interested In
Webinar Recording: Linking Impactful Sales Training With Business Success - The Power of Learning ROI
Download a copy of our webinar where we explore how to measure ROI from your sales development teams.
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Webinar: A Framework to Sustain Sales Training
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Brief: Timeline for Sales Transformation
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Solutions You Might Be Interested In
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
