Skip to main content

White Paper: The 2021 Sales Imperative

Improving win rate

sales imperative 2021 1

15 January 2021White Paper

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

The ability to endure change is not enough.

Success in selling means using that change to get better.

In Richardson Sales Performance’s white paper, The 2021 Selling Imperative: Selling That Thrives on Change, we reveal these changes and how to use them as a competitive advantage.

We show:

  • How flattening customer businesses offer expansive white space opportunities
  • How to align a scattered set of stakeholder priorities and build consensus
  • How to leverage the virtual medium to better connect to the customer’s needs

Share your email to access this complimentary resource.

Resources You Might Be Interested In

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.


evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.


richardson sales performance and training company

White Paper: Accessing Growth with Sprint Prospecting

Download the White Paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.

White Paper

Solutions You Might Be Interested In