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Brief: CEO Insights - A Look Ahead to 2021

Improving win rate

2021 ceo insights

John Elsey12 January 2021Article

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What’s Inside

In 2021, business leaders will need strategies that can withstand a setting of extremes.

Businesses have always faced the challenge of forming plans that can succeed within a range of economic conditions. What is different today is the fact that this range is much wider than it has been in recent history.

In Richardson Sales Performance’s latest brief, CEO Insights: A Look Ahead to 2021, CEO John Elsey explores the three changes that all sales organisations must consider to drive sustainable growth in a period of prolonged volatility.

Those changes include: 

  •  Moving from a strategy of coping to capitalising
  •  Building long-term plans that offer flexibility
  •  Developing agility by improving internal feedback

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