Skip to main content

Positioning a Price Increase Training Programme Brochure

Improving win rate

positioning a price increase to customers

10 January 2022Program Brochure

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Positioning a price increase is not a monologue.

It is a conversation between two people in a working relationship.

And like any working relationship the most important aspects are trust, candidness, and respect.

In Richardson Sales Performance's newest programme, Positioning a Price Increase, we show sales professionals how to communicate a price increase by approaching the customer as a person.

The structure of this plan gives sales professionals the confidence to conduct a difficult conversation.

We show how to:

1. Prepare by planning the meeting outcomes, initial anchor price and tradable items
2. Deliver the price increase by setting the context and reinforcing the relationship
3. Respond to the customer's reaction with neutrality and a questioning strategy

​​​​​​Our programme offers a repeatable, scalable plan for navigating the business challenges that will persist throughout 2022.

Complete the form to access this complimentary resource.

Resources You Might Be Interested In

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.

Article

evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.

Article

richardson sales performance and training company

White Paper: Accessing Growth with Sprint Prospecting

Download the White Paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.

Article

Solutions You Might Be Interested In