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Positioning a Price Increase Training Programme Brochure

Improving win rate

positioning a price increase to customers

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What’s Inside

Positioning a price increase is not a monologue.

It is a conversation between two people in a working relationship.

And like any working relationship the most important aspects are trust, candidness, and respect.

In Richardson Sales Performance's newest programme, Positioning a Price Increase, we show sales professionals how to communicate a price increase by approaching the customer as a person.

The structure of this plan gives sales professionals the confidence to conduct a difficult conversation.

We show how to:

1. Prepare by planning the meeting outcomes, initial anchor price and tradable items
2. Deliver the price increase by setting the context and reinforcing the relationship
3. Respond to the customer's reaction with neutrality and a questioning strategy

​​​​​​Our programme offers a repeatable, scalable plan for navigating the business challenges that will persist throughout 2022.

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