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Case Study: How Microsoft Boosted Quota Attainment by 30%

Improving win rate

microsoft case study - richardson sales performance

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What’s Inside

Microsoft account managers realised that they needed a more customer-centric approach.

They needed a way to become trusted partners and problem solvers if they were going to win new business.

They came to Richardson for help. We built and implemented a sales training program for 10,000 Microsoft sellers.

In our case study, we show how Microsoft:

  • Generated a 30% increase in reps achieving +100% of quota
  • Decreased the number of dissatisfied customers by 16%
  • Increased the number of satisfied customers by 44%

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