Case Study: How Microsoft Boosted Quota Attainment by 30%

Improving win rate

microsoft case study - richardson sales performance

Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson

Published: August 15, 2023

What's Inside

Microsoft account managers realised that they needed a more customer-centric approach.

They needed a way to become trusted partners and problem solvers if they were going to win new business.

They came to Richardson for help. We built and implemented a sales training program for 10,000 Microsoft sellers.

In our case study, we show how Microsoft:

  • Generated a 30% increase in reps achieving +100% of quota
  • Decreased the number of dissatisfied customers by 16%
  • Increased the number of satisfied customers by 44%

Resources You Might Be Interested In