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Video: Managing Change in a Sales Organisation

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richardsonsalestraining20 June 2013Blog

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We most certainly live in an age of accelerated change.

In this interview, Richardson Sales Performance's CEO John Elsey shares with you Richardson Sales Performance's view on how to transform your sales organisation.

Change is often tied to chaos and uncertainty, which makes implementing change difficult. Richardson Sales Performance responds with a change model outlined by A.D.K.A.R. – Awareness, Desire, Knowledge, Ability, and Reinforcement. These components help to build a process and a platform for leading a successful change initiative. As stated by DiStefano, when a company is in sync with change, the outcome is a smooth, continuous course toward achieving greater operational effectiveness.

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